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The Reality of Science Communication: My First YouTube Paycheck and What It Means for Mining & Geosciences
My first YouTube paycheck upended everything I thought I knew about science communicators and their impact on the mining and geosciences industries.

Jess Scanlan
Jul 75 min read


MineLife Media Featured on the Cover of Mining the West Magazine
MineLife Media was featured as the cover story in Mining the West magazine's Summer 2025 issue! The feature explores how mining companies are increasingly recognizing that transparent, authentic storytelling isn't just beneficial—it's essential.

Jess Scanlan
Jun 191 min read


Two Years of MineLife Media 🎂
Two years ago, I registered an LLC for what I thought would be a temporary side hustle while I figured out my next career move. Fast...

Jess Scanlan
May 232 min read


MineLife Media Founder Receives Medal of Merit for Young Professionals from MMEF
MineLife Media founder Jessica Scanlan has been named a Medal of Merit recipient by MMEF, honored alongside pioneering women Clara Clark and Isabel Little. A Montana Tech graduate like her predecessors, Scanlan transforms mining communication by helping companies share authentic stories.

Jess Scanlan
May 123 min read


The Authenticity Advantage: How Mining Companies Can Leverage 2025's Biggest Social Media Shift
HubSpot's 2025 Global Social Media Trends Report reveals shifts that mining companies can't ignore. In an industry often cautious about digital communication, authenticity is now the biggest advantage. Learn how relationship building, video content, employee advocacy, social search optimization, and community building can transform your mining company's social presence.

Jess Scanlan
Apr 255 min read


My Secret Power for Mining Communication
Are you missing the secret to effective mining communication? As a former mine tour guide, I've discovered that historic mine tours hold the key to understanding what the public really wants to know about mining. Hint: it's not production numbers or technical specs! Learn how the questions visitors ask at mine tours can transform your approach to mining communication and help you connect with the public.

Jess Scanlan
Apr 224 min read


Bringing It All Together: How Employee Voices Amplify Your Mining Story
Employee advocacy amplifies the story. Authentic voices build trust, engagement & visibility—empower your team to share their experiences.

Jess Scanlan
Mar 113 min read


Strategic Partnerships: Finding New Ways to Share Mining's Story
Strategic partnerships can transform mining’s digital presence. From influencers to community groups, it’s time to tell our story.

Jess Scanlan
Feb 253 min read


Breaking the Mining Bubble: Why Your Social Media Strategy Needs to Think Bigger
Mining's digital presence is stuck in a LinkedIn bubble. It's time to expand, engage, and connect with the next generation.

Jess Scanlan
Feb 112 min read


Beyond Performative Posts: A Guide to Meaningful Communication in Mining
A guide for mining companies to move beyond performative DEI posts and create meaningful social media content backed by real action.

Jess Scanlan
Jan 245 min read


Maximizing Your Social Media Impact at Industry Events: A Practical Guide
Make the most of mining industry events with practical social media tips that won't distract from your crucial networking.

Jess Scanlan
Jan 163 min read


Mining Industry Social Media Trends 2024: Data-Driven Insights and Strategy Tips
Dive into real mining industry social media data from 2024 to discover what drives engagement and how to optimize your strategy.

Jess Scanlan
Dec 30, 20243 min read


MineLife Media Founder Named to Women in Mining UK's 2024 "100 Global Inspirational Women in Mining"
MineLife Media founder Jessica Scanlan recognized in WIM100, celebrates the diverse voices driving mining industry forward.

Jess Scanlan
Nov 25, 20243 min read


Creating Industrial Content: The Equipment Guide You Actually Need
Wondering what equipment you need for industrial content creation? Your phone is enough to get started. Here's what you actually need!

Jess Scanlan
Nov 7, 20245 min read


5 Game-Changing Social Media Trends Revolutionizing Mining Communication in 2025
From nano-influencers to AR tours, discover five innovative social media trends reshaping mining industry communication in 2025.

Jess Scanlan
Nov 7, 20243 min read


When (and How) to Hire a Social Media Manager for Your Mining or Industrial Company
Learn when it's time to hire a social media manager for your mining company and how to choose between in-house or external expertise.

Jess Scanlan
Nov 7, 20243 min read


Optimize Your Mining Company's Social Media for 2025: Free Checklist
Set your industrial company's social media up for success in 2025 with this free optimization checklist. Simple steps, big impact!

Jess Scanlan
Oct 28, 20242 min read


Should the mining industry leverage influencer marketing?
Explore how mining companies can leverage influencer marketing to boost visibility, improve public perception, and attract talent.

Jess Scanlan
Oct 1, 20244 min read


Your Summer Geotourism Bingo
Setting out on summer travels? Take our Geotourism Bingo with you to guide your adventures!

Jess Scanlan
May 23, 20241 min read


How can we make our mining-focused social media even better? - Ask MineLife Media
It's a common question I get here at MineLife Media: "Jess, how can we make our social media better, perform more, or bring in more leads?"

Jess Scanlan
May 23, 20242 min read
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