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Bringing It All Together: How Employee Voices Amplify Your Mining Story
Employee advocacy amplifies the story. Authentic voices build trust, engagement & visibility—empower your team to share their experiences.
Jess Scanlan
Mar 113 min read
12 views
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Strategic Partnerships: Finding New Ways to Share Mining's Story
Strategic partnerships can transform mining’s digital presence. From influencers to community groups, it’s time to tell our story.
Jess Scanlan
Feb 253 min read
18 views
0 comments


Breaking the Mining Bubble: Why Your Social Media Strategy Needs to Think Bigger
Mining's digital presence is stuck in a LinkedIn bubble. It's time to expand, engage, and connect with the next generation.
Jess Scanlan
Feb 112 min read
23 views
0 comments


Beyond Performative Posts: A Guide to Meaningful Communication in Mining
A guide for mining companies to move beyond performative DEI posts and create meaningful social media content backed by real action.
Jess Scanlan
Jan 245 min read
52 views
0 comments


Maximizing Your Social Media Impact at Industry Events: A Practical Guide
Make the most of mining industry events with practical social media tips that won't distract from your crucial networking.
Jess Scanlan
Jan 163 min read
143 views
0 comments


5 Game-Changing Social Media Trends Revolutionizing Mining Communication in 2025
From nano-influencers to AR tours, discover five innovative social media trends reshaping mining industry communication in 2025.
Jess Scanlan
Nov 7, 20243 min read
128 views
0 comments


When (and How) to Hire a Social Media Manager for Your Mining or Industrial Company
Learn when it's time to hire a social media manager for your mining company and how to choose between in-house or external expertise.
Jess Scanlan
Nov 7, 20243 min read
37 views
0 comments


Optimize Your Mining Company's Social Media for 2025: Free Checklist
Set your industrial company's social media up for success in 2025 with this free optimization checklist. Simple steps, big impact!
Jess Scanlan
Oct 28, 20242 min read
40 views
0 comments


How can we make our mining-focused social media even better? - Ask MineLife Media
It's a common question I get here at MineLife Media: "Jess, how can we make our social media better, perform more, or bring in more leads?"
Jess Scanlan
May 23, 20242 min read
21 views
0 comments


Mining Social Media is Stuck in the Stone Age.
Is your mining social media strategy as outdated as the pickaxe? Let's innovate with the real influencers: your employees.
Jess Scanlan
Apr 19, 20243 min read
24 views
0 comments


Digging Deeper: 7 Essential Questions to Transform your Mining Social Media Strategy
In the mining and mineral exploration world, we’re all about unearthing valuable resources. But there’s one terrain that’s still a bit of...
Jess Scanlan
Feb 27, 20243 min read
26 views
0 comments


Keeping Up with Competition: How To Set Up Your LinkedIn Competitor Analytics
In the mining and construction industry, having a strong presence on LinkedIn is crucial for connecting with potential investors,...
Jess Scanlan
Feb 12, 20242 min read
171 views
0 comments


Your Guide to Creating Engaging Industrial Social Media Content in the New Year
Social media is no longer an optional extra for businesses – it’s an essential way to reach customers, build awareness, and showcase...
Jess Scanlan
Nov 22, 20233 min read
40 views
0 comments


The 4 Key Ways to Engage Content on LinkedIn (and Which Option is Best for You)
One of the most commonly asked questions we get at MineLife Media is "What is the best way to share posts from my company page on...
Jess Scanlan
Nov 21, 20233 min read
25 views
0 comments


Personal vs. Company Branding on Social: Which is best to build your online presence?
When starting to build your brand's presence on social media, you have two main options to consider - establishing a personal brand or a...
Jess Scanlan
Nov 1, 20233 min read
27 views
0 comments


4 Organic Holiday Social Media Marketing Tips for Mining & Construction Companies
The holiday season can be a tricky time for mining, construction, and other B2B companies to stand out on social media. With key decision...
Jess Scanlan
Nov 1, 20232 min read
24 views
0 comments


Your Employees May be Your Most Valuable Social Media Asset
Your employees are your secret social media superheroes. Empower them and unlock their potential to reach the next level of digital...
Jess Scanlan
Sep 21, 20232 min read
64 views
0 comments

Social Media MYTHBUSTERS
Social media is an important marketing channel for brands today. But there are still many myths and misconceptions about how social...
Jess Scanlan
Aug 22, 20233 min read
24 views
0 comments


5 Tips to Keep Your Social Media Accounts Safe
Social media is a great tool for keeping up with friends or marketing your business, however it can also open you up to hacking and...
Jess Scanlan
Aug 11, 20232 min read
16 views
0 comments


What social media platform is best for me or my business?
With so many social media platforms to choose from, it can be tough deciding where to focus your efforts. Should you be active on...
Jess Scanlan
Aug 10, 20232 min read
20 views
0 comments
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