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Maximizing Your Social Media Impact at Industry Events: A Practical Guide

Writer's picture: Jess ScanlanJess Scanlan

It's conference season in the mining industry! Whether you're headed to AME Roundup, PDAC, or any other major industry event, you're probably juggling a million tasks – from booth setup to meeting schedules, and somewhere in there, social media content creation.


If you're running social media in-house with a small team (or maybe it's just you!), we get it – your time is precious, and you need to focus on making those valuable in-person connections.


But here's the thing: these events are golden opportunities for social media content that can extend your reach far beyond the conference floor!


Let's break down some practical ways to maximize your social media impact without taking away from your crucial face-to-face networking time.


Pre-Industry Event Planning: Set Yourself Up for Success

Before you even pack your booth materials, take a moment to plan your social media strategy. This doesn't have to be complicated – even a simple game plan will help you capture better content while you're there.


Key pre-event tips:

  • Create a simple content checklist that any team member can follow (think booth photos, team shots, session highlights)

  • Pack your phone charger (and maybe a backup battery pack!) – you'll thank us later

  • Review the conference schedule and mark sessions or events you definitely want to capture

  • Utilize your LinkedIn QR code (check out the video below to learn how!)


During the Event: Smart Content Capture

One of our favorite conference hacks? LinkedIn's QR code feature. While business cards still have their place (especially if you're using conference badge scanners), the QR code is perfect for those organic networking moments.


Here's why we love it:

  • Instant digital connection – no risk of losing cards

  • Opportunity for immediate follow-up messaging

  • Easy way to remember context (more on this below!)


When it comes to capturing content during the event, here's a pro tip: think vertical! With more people consuming content on mobile devices, vertical video is your friend.


Check out our quick guide:


Team Takeover Strategy

Here's a tip that can make your life easier: if you have multiple team members at the event, consider assigning each person a "takeover" day.


This approach has multiple benefits:

  • Spreads the content creation workload

  • Showcases different team members and perspectives

  • Provides varied content from different aspects of the event

  • Helps your audience "meet" your team virtually


Each team member can focus on their area of expertise – maybe your technical expert covers the innovation showcase while your sales lead highlights client meetings (keeping privacy in mind, of course!).


Check out this example from MineLife Media client, Prospector, during PDAC!


The Content You Shouldn't Miss

While you're at the event, try to capture:

  • Your booth setup (time-lapse videos work great here!)

  • Team photos (show the human side of your company)

  • Session insights (quick takeaways your followers would appreciate)

  • Industry trends you're noticing (your perspective matters)

  • Behind-the-scenes moments that show the event atmosphere

  • Daily summaries (that b-roll can go a long way!)


Remember, not every post needs to be perfectly polished. Authentic, in-the-moment content often performs better than overly produced pieces.


Post-Event Follow-Up: Making Connections Count

The real value of conference networking often comes from the follow-up. When using the LinkedIn QR code, immediately send a personalized message or connection request like:


"Great meeting you at [Conference Name]! Really enjoyed discussing [specific topic] with you. Looking forward to continuing our conversation about [relevant point]."


This immediate context helps both parties remember the connection and sets the stage for future engagement.


Need More Strategic Support?

While these tips will help you capture better content at industry events, we know that executing a comprehensive event marketing strategy can be challenging. At MineLife Media, we offer everything from pre-event strategy sessions to on-site content capture and even full event marketing coverage.


If you're looking to take your event presence to the next level or just want to chat about your social media strategy, we're here to help! Drop us a line at Jess@MineLifeMedia.com to learn more about our event marketing services.


Remember, the goal isn't to document every moment – it's to capture the right moments that will resonate with your audience and extend the value of your event participation long after the conference ends.

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